I think it's pretty clear if we cared much about anything we'd be doing a lot of things. But instead, we have this: We have a conversation like this one, I had it with my sister. We agree on this statement you've made in that conversation. Sister goes and buys a new gigantic SUV that gets 20 mpg. Understands we were just talking about how bad that is, but make a thousand excuses as to why she using the bad thing is an exception to the rule.

We're a few billion exceptions to the rules walking around, very few people want to give up their fun. I've had this conversation with gun owners, oversized truck owners, people interested in public transit it always comes down to something they want everybody else to have to do but not them.

We're not going to give up our toys til we're dead.