> 42.7% of internet users worldwide use ad blockers.
Given how many people I know that still type google into the google search bar, I find this number to be extraordinarily high.
Given how many people I know that still type google into the google search bar, I find this number to be extraordinarily high.
I think it's entirely fair that someone track me on their own web property, or within their own application. Cross-site tracking is not wonderful, unless it's between a collection of related products from the same product suite. But overall I think it's a huge misstatement to say that people who are against ads are also rabid anti-track-anything people.
Within product tracking is both useful and important for helping companies improve their products. And often it's crucial for security, to detect attacks and the like.
> 42.7% of internet users worldwide (16-64 years old) use ad blocking tools at least once a month
> 27% of American internet users block ads
...I still couldn't find the source for that. I believe it's a "Digital Trends Report" by Hootsuite but couldn't find it.