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My suspicion is that the wave of support at the end is for projects that haven't yet reached the funding threshold (thus, backers have an incentive to push friends/family/twitter followers to also fund the project).

I'd be somewhat surprised if said final wave occurred for projects like this, which blow past the threshold well before the deadline.

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On the other hand it may be people who are on the fence about supporting or not and with the time whittling down decide to go for it.

As well that many people end up wanting to see if this is really going to get the support and actually happen, because only then is it really worth pledging their money.

I think another part of why people support (product-driven) projects last minute is that people are debating whether they want one. There is no consequence to wait for the last minute and I bet many people, myself included, are debating whether it is worth buying one.

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