Definitely Teslas became less attractive to a lot of people with Musks behavior in the last year. But also interest rates are up, and EV enthusiast market may be saturated, so now you have to win over just regular people.
The reality is that Tesla aren't very good cars from both reliability, price and range perspective. Musk has done a brilliant job hyping the car, but reality starts setting in. For example, FSD will likely remain in beta for years.
Isn't that better? Even if it's not /good/, it seems /better/.
However, in this specific case, avoiding buying a car because you don't like the CEO, it doesn't make a difference. Most CEOs are psychopaths.