This is pretty close to my 2070 GPU does, which cost me $400+ a couple years ago and uses 215W. My CPU also uses 100W, so about 300W compared to 65W for very roughly similar performance (in some games) is still pretty incredible.
Now GPUs are almost twice that for that xx70's and xx80's cards. I don't know what market this is aimed at, but this is very impressive for an APU. There's a pretty strong budget PC gamer community that could benefit from this. There are a lot of people who can't afford gaming PCs anymore and this could be a big seller to the budget community. Also at 65TDP power supply and fans and ventilation costs will be low, so they can be sold in cheap and modest cases and ps's.
I'm not sure if these chips translate into laptops, but a laptop that games well is always desirable in the gaming market.