There's a surprising number of people who think 'Just Stop Oil' is a reasonable slogan, so maybe it does.

(If the slogan was 'Gradually Replace Oil', almost everybody would agree, there'd be no excuse to block roads, throw paint around though, and earn attention and social media cred, though)

Yeah, because if it is in fact vital, then it's vital whether or not there's an ad campaign saying how vital it is.

They’re not wrong and it’s a timing thing. It isn’t as if this is a new message for them. But a big ad spend reinforcing their talking points during an election year is how they try to move the needle to protect their interests politically.