The order book now looks like:
SELL BIG - 1000 $600
SELL SPEEDY - 200 $600
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Buy SPEEDY - 200 $599
BUY BIG - 1000 $599
A buy and sell order comes in for 200 shares at market, and SPEEDY makes $200. BIG makes nothing. The problem is that BIG is offering more liquidity to the market (1000 shares vs 200), but all the rewards go to SPEEDY. With a pro-rata, BIG would make $166 and SPEEDY would make $33.
Pro-rata rewards volume, FIFO rewards speed. It is debatable which is better.