> The once ubiquitous phrase “let me Google that for you” is now meaningless. You are as likely to return incorrect information as you are complete fabrications

To me this came when I realised that SEO this and SEO that SEO here and SEO there was as innate as googling for answers. And is still incomprehensible to me how people can argue with serious face for actively and forcefully distorting the search results that they so eagerly want to build their goodwill on top of.

Machines only taking over the killing of the internet search with incredible efficiency.