People aren't really using the web much now anyway. They're living in apps. I don't see people surfing webpages on their phone unless they're "googling" a question, and even then they aren't usually going more than 1 level deep before returning to their app experience. The web has been crap for a very long time, and it has become worse, but soon it's not going to matter anymore.
You, the reader, were the frog slowly boiling, except now the heat has been turned way up and you are now aware of your situation.
If there is to be a "web" going forward, I hope it not only moves to a new anonymized layer, but requires frequent exchange of currency to make generating lots of low quality material less viable. If 90% of the public doesn't want to pay, then they are at liberty to keep eating slop.
EDIT: People seem to be misunderstanding me by thinking I am not considering the change in volume of spam. I invoked the boiling frog analogy specifically to make the point that the volume has significantly increased.