Apple must turn a profit somewhere and charging a bit more to their high-end customers to give a bit more of a break to their low-end customers isn't a terrible method.
If you hate Apple's pricing, you have WAY more companies to hate on first.
Apple has a gross margin of 44%.
Amazon has gross margin of 46%
AMD has a gross margin of 47%
IBM has a gross margin of 54%.
Microsoft has a gross margin of 71%.
Oracle has a gross margin of 72%
Nvidia has a gross margin of 74%.
Meta has a gross margin of 78%
Reference please? Amazon has massive retail sales and it's not even making a profit on this much of the time--and the rest of the time it's low.
This particular one is from this site.
Those margins plus the AI bubble are why MS stock prices are so high.
Nvidia 57.5% https://www.nasdaq.com/market-activity/stocks/nvda/financial...
Microsoft 47.6% https://www.nasdaq.com/market-activity/stocks/msft/financial...
Meta 40.2% https://www.nasdaq.com/market-activity/stocks/meta/financial...
Apple 30.1% https://www.nasdaq.com/market-activity/stocks/aapl/financial...
Google 27.8% https://www.nasdaq.com/market-activity/stocks/goog/financial...
IBM 14% https://www.nasdaq.com/market-activity/stocks/ibm/financials
Amazon 7.8% https://www.nasdaq.com/market-activity/stocks/amzn/financial...
AMD 3.8% https://www.nasdaq.com/market-activity/stocks/amd/financials
Apple is still extremely profitable for a company that primarily makes and sells hardware. Nvidia has a higher margin but that's because of the AI boom.