You think Google home has over 50% penetration?
You think Google home has over 50% penetration?
Sonos now have a voice assistant (far more limited though) and many cars are rolling out some sort of assistant too.
I know plenty of people with multiple speakers and from competing brands.
Oh and obviously every iPhone in the last decade has it built in. That’s 50% of the population right there. Then there’s android phones, where I don’t know if they all have it wakeword enabled, but it’s probably another big chunk too.
Regardless, do you think over 50% of households use the voice commands to the extent we call it "pervasive"?
Assuming smartphones in general have 90%+ market penetration, 42% market share for Android, and an average household size of 3, it seems reasonable to assume that 50%+ of households will have at least one device running Assistant.