As someone who's about to buy a new car, I thought about this. I can bike to work. I can walk to the grocery store. I did this all through college. Then I thought, "what happens when I move?" How do I buy furniture on Craigslist? How do I pick up my girlfriend from the airport? How do I visit my friends across the Bay Area? It's a real tragedy of the commons. I'd like to save the money but I would have to sacrifice too much else unless many, many other people were willing to put up the same gamble.
I think we can start by just building it. Make it fast, reliable, and safe. Make it go places people want to go. Make it go to the grocery store, airport, and random blocks across the entire area. Look to what we did 100 years ago when a train station was a palace of transport, not a dingy slab of concrete. People want alternatives, they just want better ones than what we have now.