I find this whole brogrammer phenomenon ridiculous. It seems that it was a joke but now people start taking this stuff serious. I feel really embarrassed for people who describe themselves as brogrammers
It's not like you have the choice between being a BROgrammer or a PROgrammer. You can also be an Software Engineer that doesn't conform to either stereotypes or "subcultures" if you would call it that. People who call themselves brogrammes seem to lack the creativity to adopt a personal style that combines the best of both worlds: a smart, well dressed individual that enjoys working out without making a big fuss about it.
/rant
You could say the same thing about hipsters, but they are still a real part of the culture.