Amazon's tech innovation died a while ago. It will continue to operate its successful business lines until it runs out of steam and shrivels up, just like IBM & co. It will never catch up to things like AI and will fall behind.
And it's not a bad thing for Amazon, at least for now. They are in a better position than Google, where they have a more diverse revenue stream, and can out-compete everyone else. They don't need to innovate.