I wish them best luck, but it would fall in a similar league of boards like the NanoPi R5S, which is hard to beat in price.
https://www.friendlyelec.com/index.php?route=product/product...
On the other hand, they would sell it with direct support for real OpenWrt, while many other manufacturers, including FriendlyElec, often publish franken-Linux distros that force users to resort to others such as Armbian and DietPi to be sure their OS doesn't become obsolete and unsupported in a few years.