This is a product sold by Rabbit - and they hired TE to help as a design agency.
This is a product sold by Rabbit - and they hired TE to help as a design agency.
But it would be an omission if we didn't also include the fact that TE hardware often has weird flaws like OPz cases never fit together properly even years after release and the more recent problems with shipping the ko2 sampler and broken faders.
e.g. in this very device, the thin stem of this scroll wheel implies it's actually shaped like LEGO minifig heads, like 中, which doesn't inspire confidence wrt lateral plays. It could easily be made 土 or 王 or even 凸 shaped internally with only the middle part exposed, which not just eliminates play, prevents debris ingress, but also makes areas around wheel edges hidden so quality control around those areas are less of an issue. Or, the shell seen here is shaped like a bathtub with a lid closed at the backside, which means the cross section of the tub has to be ever so slightly tapered towards the front, which affects grip when picking up. And, the backside has no bumps nor there are creases in the side, which further compromises pickup. Or eg the painted wheel. It's going to be PITA to paint.
Granted I'm biased feeling always defeated by superb aesthetics of their products - but their design always seems, how do I say, not as deeply connected to engineering ideals just as it is with aesthetics as seen in Sony or Apple products.
But really, this is screaming to be an app. There is literally nothing this thing can do that the phone in all of our pockets can't. Especially integrated with our smartwatches for ease of use. So why have a separate device for it? It makes no sense.
I think the hardware is just there to make it not 'just another app' in the press, really. And that the app version will come soon after the physical product releases and will take over 99% of the installed base.
And of course if this takes off they'll be quickly acquired by Apple, Microsoft, Google or Samsung. I bet that's what they're aiming for.