The gear selector (which just selects forward or reverse) is a rotary knob.
You twist it to the right to go forward, or twist it to the left to back up.
There are a couple of photos in this review:
https://www.jdpower.com/cars/expert-reviews/2023-kia-ev6-rev...
Even though I've had this car for a few months now, I still get this mixed up once in a while.
There is at least one report on the EV6 forum about a a crash while parking that was almost certainly due to this UI blunder:
https://www.kiaevforums.com/threads/unexpected-acceleration-...
What pains me is that there is a simple solution Kia could have used: a little paddle that you push forward to go forward, pull back to back up.
Then there would never be any confusion over which way to turn the knob. You would have a direct mapping between your action and the car's motion.
I love this car otherwise; it's by far the best one I've ever had. But I don't understand why Kia decided to use a rotary knob to select forward and reverse.