It surely looks cool. But why would I want it?
I like the use of the screensaver as it is something closer to having art on the walls, only it is updating. Even if you had a large piece of art under the screen so it was visible when the TV was off would still be better than some roll-down shade.
True trading a black rectangle for a beige rectangle wouldn't be much of an improvement, but a piece of artwork would be.
Screensavers are nice, but emissive displays always stand out against other, reflective, decor.