I was a SoundCloud subscriber for a few years until mid '19. Back then the value prop was music discovery + streaming access to artists who weren't on other platforms.

But I don't see any evidence of growth. Other platforms have stepped up their music discovery tools and broadened their catalogs. I ended up dropping the subscription because they didn't support Android Auto and said they had no plans to (in their defense, they introduced support in mid-2021).

It very much feels like SoundCloud was first to the space (were they? surely someone else did "YouTube but music" first) and have been riding that out.