1. Big players can afford protection even when a product isn't profitable - Disney may lock things up to claim a catalog even if most, independently, isn't worth much.
2. What defines a work? For a TV series, is it the entire show, each season, or each episode?
3. Some works exist in much higher quantity. Ie, photography vs video games. A photographer would have to increase their prices dramatically to retain copyright for even a short period.
I am all for copyright reform, but this option doesn't work. I'm a much bigger fan of the idea of everything being public domain PERIOD with the arts being publicly funded - Ben Jordan has a great video defending this idea I can't link to easily while at work.