This site has shockingly few ads (feels like one per week) and lets you stream complete mixes. You won't find single tracks here.
For most music consumers though, mixes are probably what you didn't know you needed anyway.
But I don't see any evidence of growth. Other platforms have stepped up their music discovery tools and broadened their catalogs. I ended up dropping the subscription because they didn't support Android Auto and said they had no plans to (in their defense, they introduced support in mid-2021).
It very much feels like SoundCloud was first to the space (were they? surely someone else did "YouTube but music" first) and have been riding that out.
Anyway, good luck with the sale. My soundcloud feels like an empty town only visited by promotional bots.
People seem to be on tiktok and ig nowadays.
[1] https://www.mixcloud.com/mixcloud/posts/how-we-pay-creators-...
Now that you mention fingerprinting, it could be good if it means musicians can sample without fear or bad if original musicians get false positives from the algorithm.