Most traditional UK homes do not have central air, they use boiler/radiator systems for the winter. Retrofitting these homes do have central air with a heat pump probably does not make sense.
I don't think the product the OP linked was a very good example either. It's just an electric boiler that somehow stores offpeak energy to be used during the day. Don't know a lot about boiler systems but I cannot imagine these are that revolutionary and there are other similar systems out there, it is just an electric boiler with a smart energy/battery storage system to capture the off peak energy...seems like you could do something similar with a standalone electric boiler and a battery backup system.