The company, Wix, is the same thing as the Israeli state?
If anything, I have to give it to the state of Israel. It really has mastered the art of (purposefully) muddying the waters between the Jewish religion, the Israeli State, and any company that is created or housed by either of the former. All of which should be able to be criticized (or celebrated) independently.
I (or anyone) should be able to criticism the actions of a state without the assumption that that critique applies to all people who live in that state, or worse assuming it applies to a distinct religion. You especially should be able to do so when working outside of that state, and not be fired.