Gaining a Shannon entropy bit means learning the answer to a yes-no question that had 1:1 odds.
Gaining a log-odds evidence bit means doubling your best-guess odds on a question you are uncertain about, from X:Y to (2X):Y.
One Shannon bit is worth arbitrarily many evidence bits, because a Shannon bit takes you from 1:1 odds to UNBOUNDEDLYHUGE:1 odds. So... yeah, actually, reading your username is worth infinite bits of log-odds evidence on what your username is! (Ignoring practical issues like the small chance of computer malfunctions, of course.)
And to answer your initial question: the 20 just came from the assertion they'd bet 20:1. That was arbitrary.