I'm saying don't let him own it at all. It isn't his to own - it's a cliché English snowclone that he gave popularity to. It doesn't deserve to be a powerful slogan that makes people think of Trump. It deserves to be a generic, overused snowclone devoid of any significant meaning where the average person no longer remembers the original phrase or meaning.
By ceding it to Trump and wishing to discontinue usage of it you're choosing to give it power and continue a legacy that it doesn't deserve.