Microsoft's keyboards and mice will live on under a unique new partnership
theverge.com
theverge.com
>It’s important to note that Incase isn’t getting licenses for all of Microsoft’s PC accessories.
>So it’s not a license in the sense where we’re just getting the name to use, we’re continuing the exact same products.”
>Around the time of Microsoft’s announcement, the company began having conversations with its designed by Surface partners to let them know it was now more focused on third-party companies manufacturing PC accessories. “On that phone call we mentioned we would be interested in stepping into the shoes of those products,” says Tebele. “Conversations evolved pretty quickly.”
I think this is a very good direction and outcome. But it worries me this was not the initial planned route. As much as PR likes to state it is not a reaction to the market response. They did only wanted the surface brand with very selective Surface accessories. Considering out of all the department at Microsoft, Hardware was the only department I consider high quality and one of the best in the market.
Their peripherals were really high quality. In fact they're probably the only high quality products to ever come out of Microsoft.