Ask HN: Unblockable Google Search Ads?

So I tried Edge (the Chromium one, or was it always Chromium?) and gave it a fair shake, looking for an alternative to Chrome. As part of that i tried bing as well. While I thought bing was better than google on some searches, the first party inline ads, essentially unblockable, were a non starter so I didn't do a very deep comparison.

Fast forward to Safari 17 which got profile support, and now I almost exclusively use Safari. I haven't found any fault with its content blocking system wrt blocking ads, even if it's more limited than what FF and Chrome extensions can do.

Well, lo and behold, today for the first time I am getting first party inline ads from Google in the search result for [grafana aws]. They aren't set off the way the normal ads were/are. They just have a Sponsored tag in bold.

There are 3 ads that take up all the vertical space "above the fold" and then some. At least with bing the ads were compact vertically. Bye Google.

Has this been going on for awhile and it's only now I've hit a search term that triggered it, or is this a new thing, maybe coinciding with their push for FLoC?

Is there a blocking solution for Safari?