Rufo and Ackman managed to shift the Overton window and have achieved their goals, for example, by getting mainstream press outlets like the NYT to publish "just asking questions" articles linking Gay's ousting with DEI. Given that this was the original motivation for this whole thing, from my point of view, BI did a great service in pushing back on this agenda, and looking at Oxman as an exemplar of a white academic (recent academic who became famous for her academic work, whatever) was the perfect way to do this.
[1] https://www.realclearpolitics.com/video/2024/01/04/msnbcs_al...