It's not new, they just waited for the Patents[1,2] to run out. It's been a long time since I worked on it.
[1] https://patentimages.storage.googleapis.com/f7/e9/46/00ddfea...
[2] https://patentimages.storage.googleapis.com/4f/e3/ed/a46504f...
[1] https://patentimages.storage.googleapis.com/f7/e9/46/00ddfea...
[2] https://patentimages.storage.googleapis.com/4f/e3/ed/a46504f...
I saw it as a way for Law Enforcement to prove an evidence photo was not doctored.