Take the ability to control who they associate with out of the hands of a media company and you doom them to being burned by the court of public opinion. Reputation is all a news outlet has.
(It is, perhaps, worth noting that the arbiter didn't disagree with this line of reasoning. Return to employment was conditional on Jad deleting the offending material, so he's not to the place he wants to be regarding the eating of his cake and the having of his cake. It may still be the case that his two desired activities are incompatible with each other).