Same can be said about JP Morgan who solicts you with credit card offers and other financial products no?
They know where you live and how much is your credit score you bank balance
They know where you live and how much is your credit score you bank balance
The “service” Carta is selling here is your company to other people.
Given 99% of private companies have specific limitations on not being able to do this with a company’s securities, this almost certainly runs afoul of SEC, FINRA, and other fraud regulations.