you're planning around the time where most of the people who review these things are going to be taking PTO. as far as I could tell reading the guidelines the only guarantee apple gives you is that they'll get to it as soon as possible
it's also a little funny that DHH is saying that apple exempted them from the rules last time and then a couple paragraphs later is complaining that apple exempts other companies from the rules as well
I agree, the duration of the review is irrelevant to this complaint. I would suggest hiring SWEs/consultants who actually understand the iOS App Review process the next time you want to release an app, since Hey obviously does not understand it.
From Apple's announcement[1]:
> On average, 90% of submissions are reviewed in less than 24 hours. However, reviews may take a bit longer to complete from December 22 to 27.
Additionally, brand new apps, not new versions of existing apps, always take longer.
I constantly recommend to both my project team and other teams asking for advice to have a submission in to the App Store 4 weeks before you want to release. Otherwise you risk exactly what happened here.
From Apple's announcement[1]:
> On average, 90% of submissions are reviewed in less than 24 hours. However, reviews may take a bit longer to complete from December 22 to 27.
The author wants clear and fair rules so that exemptions are never even needed. I think the article is pretty clear on this.
Getting their exemption was an absolute nightmare for them - It’s certainly not something they are gloating over.