Whilst I kind of see where you and the sibling comment is coming from, Zeiss do make glass- they make precision glass. Making cheap glass would be quality diversification, which is not exactly unheard of.
They could license their name to some existing glass company, but they still wouldn't really be the ones producing it, and I think Zeiss has avoided diluting their brand name like this so far.
Thanks for the book rec, I'll probably start digging into it this weekend.