The book has paper-thin characters whose whole purpose is to explain and counter-point a long list of technical explanations for why the company, vehicle, and manufacturing processes were designed the way they were. The book has a copyright date of 2005.
I really enjoyed reading the book.
The book, in the front, has a section called "Blurbs for The Rocket Company", which has some comments left by John Carmack of Armadillo Aerospace, Jeff Foust of The Space Review, Gary C Hudson of HMX, Inc, Eric Laursen of International Launch Services, and Elon Musk.
To quote the blurb directly: "This is an interesting approach to the greatest problem in space exploration: the cost of getting there" -- Elon Musk CEO, Founder Space-X
Sure, if we build a million rockets it'll be cheaper, but how do we USE those rockets and get funding at "relative peace time". SpaceX's real innovation was starlink in allowing it to "Soak up" excess production. Besides the obvious of reusability, which wasn't that "Obvious" considering the temperatures of reentry.
SpaceX had a lot of real innovations. Starlink is one of them, but it’s not in the top five.
No. 1 and No. 2 are positing a private space company and mass manufacturing. Those are, hands down, SpaceX's transformational business plan innovations.
COTS, No. 3, is a business-engineering hybrid. Using NASA funds as stepping stones, versus treating them as the ends, No. 4. Maybe we can slot Starlink into No. 5, but it wasn’t unpredictable; telecom was always the moneymaker in space. (I’d argue published pricing with online ordering nudges it out.)
As always, ideas are cheap. SpaceX is doing well because it's actually managing to successfully implement lots of old fantastical ideas.
It just became non-obvious that it was the right approach after a long history of failed attempts at it.
The same in other countries, very little actual large investments.
The Soviet Shuttle was even less reusable then the US one. And that was actually pretty smart of them.
So I don't think that were that many real failed attempts. There was practically speaking one real attempt.
No one has ever had a fully reusable orbital rocket.. still to this day. Althought starships got a shot.
In general, if rocket building costs could really be reduced to almost nothing, reusable rockets would be useless. The only case where reusable rockets have a chance is if building rockets is still very expensive.
That's what blue orgin is doing with the blue ring concept. Take avionics, data telemetry, battery's, and solar panels out of the design and let the customer focus on what end goal they are trying to achieve. I think blue ring is a very good business innovation as well.
All the while many early concepts from the dawn of the space age often had some sort of partial or even full reusability as part of the design.
Did it not pan out as other things suggested back then as it was not realistic with the technology of the time ?
Or was it perhaps due to usable space rockets mainly developing from ICBMs, which were single use munitions ? The military was also not that cost sensitive, especially at the top of the Cold War + possibly pushing on putting stuff to space sooner than the other side, instead of experimenting with some newfangled reusability concepts.
Well, in any case good thing this is over & things are finally at the right track. :)
It was fortuitous but unplanned, not a factor in the original vision of the company when it was founded.
01 - Starlink
02 - military
04 - Starlink
09 - Starlink
12 - Starlink
16 - Starlink
20 - Starlink
24 - Starlink
25 - Starlink
30 - Starlink
A skim through the other months suggests that per month, there is usually one US government launch, zero to two commercial or rideshare launches, and a bunch of Starlink launches. There is an amazing range of stuff on the rideshares![1] https://en.wikipedia.org/wiki/List_of_spaceflight_launches_i...
And also people lose perspective. What we have to remember is how few launches other large rockets used to have. Ariane 5 the commercial success story peaked at 7 launches.
So yes, new costumers, but not enough to go from 7 to 100+.
Still, not being fully dependent on that certainly helps. :)