Tesla delivers. That’s above par for the current course. The problem is Musk’s antics create opportunity for competitors. If he could have the discipline he does with SpaceX, Tesla’s long-term prospects would be stronger.
This is short sighted. Their threat profile from new entrants (whether de novo or legacy) is massive. Most people I know considering EVs are not prioritising Teslas. They haven’t ruled them out. But it’s an even comparison between the Tesla on the lot and whatever they need to put a deposit down on for delivery in a few months or even years.