The world’s first social book breaks down barriers between online and print

Quoting: 1. "Readers of the 400-something page cyberpunk-inspired rant about technology and its interfaces in our everyday lives will find QR-codes placed on every single page of the book. Quite fitting to the book’s main theme, the digital solution of Karmamedia enables readers to interact with the printed material through these codes, via their smartphones."

2. "Called social book, as it also allows users to scan the codes and leave comments linked to the individual pages. Comments can be added, just as someone would comment on a friend’s Facebook status or blog entry."