I'm fascinated by this thread for many reasons, but something interesting (or baffling to me?) that I don't see mentioned yet is the marketing or target audience for this thing.

The tagline is "Create without limits". The page says "the first creator keyboard" as well as "Maximize your screen space for apps and content while you create with Clicks." In one of the videos on the page, the big pitch is that this can "double your effective screen size when you're working on captioning your Instagram stories".

Is this keyboard specifically marketed at content creators / influencers? Why? Is there some special market for this that I'm not seeing? Is adding a caption to your instagram story really something that needs extra screen space?