Why this is, I don't fully know. The fact that this is filmed at 48 fps (rather than simple interpolating the extra frames) might make it better, but I'll just have to see for myself.
What I do know, is that if watching a film at 48 fps is like watching a typical bluray at 120Hz, I'm going to find it distracting. It really does mess with the "feel" of the movie. Whether it's simply cognitive dissonance or not will take time to determine.
Here's a relevant article from last year that really hits home for me: http://prolost.com/blog/2011/3/28/your-new-tv-ruins-movies.h...