What was even more wild was watching them clearly dump money into gimmicks and sales over their product. I worked at a large agency during invisions heyday and they were constantly pitching all levels of employees on whatever their new thing was, typically with sales people flying out for in person visits, buying whole office lunches, etc. I prob sat through a dozen pitches in a year where literally nothing about their product fundamentally improved or changed. People who had no idea what a design system was would pitch a half baked "design system manager" or similar, but were unable to really talk to any depth about design systems or answer questions about gaps in their product. It was very clear they would not succeed.