Absolutely. I recommend doing the Wim Hof breathing technique right before turning it cold, it gives you a little boost of adrenaline that just tips the emotional valence of the experience from, "this is terrible why would anyone do this on purpose" to "wow this is exhilirating".

I think a cold shower in the morning, when I do make it happen, gives me a can-do and energetic emotional state for the rest of the day. Force your body to start moving, and the mind follows.