What you, I, and everybody else here hates and is responding to here is the design choices of major corporations who are larger than many governments and have the ability and incentive to push and use an anodyne and inoffensively bland style that fits in anywhere in the world of the modern global economy. The awards are part of the same system, trying to give legitimacy to itself.
That said - the International Style, which started over a hundred years ago at this point (back when style "movements" were still a thing) was actually a universalist project, trying to argue FOR the ideal architecture whose express purpose was that it COULD BE plopped down anywhere.
Needless to say that approach has some... issues. But it has to be understood that the world they were reacting to was VASTLY different from today. Tenement slums without indoor plumbing were still a thing for example. These guys were massively egotistical, paternalistic, etc. So of course their approach was going to have certain flaws. But they were trying to do what -they thought- was in the universal good.
More recently people like Frampton argued for "critical regionalism" that tries to reconcile local character and culture with contemporary standardized building practices. Then postmodernism happened and history and local culture were allowed back in the academy (cf: Washington Library). Since deconstructivism collapsed under the weight of self-parody it's been a kind of no limits return to regionally responsive architecture.
But the awards that are being given out for that aren't the ones that get all the press. Except the Pritzker, which has really changed its tune in the past 15 years in recognizing architecture with more character and sensitivity to its culture.