The point of the article is that rising EV sales, even at 87% in Norway (which yields only 20% EVs on the road), is not enough to fix the environmental problems of car driving. TFA talks about the need to end the car-size arms-race and the need for viable alternatives to car transportation as necessary for actually addressing the issues EV tax incentives are meant to tackle.
Agreed the title is useless, but I found the analysis insightful.