we do a lot of cron-related seo and for years the airplane guys have been buying ads on tons of cron-related terms including our own brand, with the pitch “ditch your cron jobs for airplane”.

Sigh. It truly sucks for the devs that took them up on that pitch. Meanwhile cron is still working fine.

In their defense, dev tools businesses are hard. We’ve navigated it by staying lean with very efficient go to market, but the traditional VC scale-up is very hard to pull off.