Hate to be negative, but doing your job doesn't merit a trophy. Millenials already have a bad reputation for needing constant rewards.
It's not merely compliments.
If you need to put a service in place to remind you how "awesome" you are, you simply lack confidence. No service in the whole wide world will give you confidence - it can only, temporarily, simulate what it would be like if you had confidence. Ergo - the minute you stop having a service remind you how "awesome" you are, you will go back to wondering. If you need a service to tell your employees that they are "awesome", you are inconsiderate and emotionally dead.
Real confidence is produced through the direct exchange of appreciation between two actual humans who care about each other.
I'm rarely this scathing, but this is garbage. It's cargo cult. It's pathetic.
It also sure doesn't help that that advertisement for the project reads like those dime-a-dozen "I want to sell you something you don't need" sites. Complete with meaningless stock pictures and cliparts.
> We think people need to feel genuinely included and that's what's missing from many work environments.
Yes, I think the word they have missed in their own text is "genuine". Because this is not genuine, this is automatized, no matter how many humans you throw into the mix at any point. There is no line of genuine appreciation going from one human (the person appreciating the work) to another (the person doing the work).
To paraphrase that greenpeace saying about "can't eat money" - When the whole world is social networked and all human interaction has been successfully automatized, people may finally realize that no technology will ever convince that one part in your brain that just frigging knows whether something is genuinely human or not. Because it knows. And that's why you will always wonder until you can fully appreciate the real thing.
> [...]a real person will call your team to tell them they are valued and appreciated
"Hey, I'm calling you to tell you that the person heading your team paid a service to make sure that a human calls you to inform you that they value and appreciate your work but not in a way where they would invest their own time and emotions into it, but let me not actually put it like that and instead make it tee-hee-silly because we both know that this is somewhat strange - yeah, I know, weird, hm?"
"Only in America", I guess?
I think this whole "give constant reward" is nothing new, and it's something that has been done in large corporations for ages, aka "Treat your employers as 8 year olds".
In my opinion, it just alienates the "self" with the "work". Thus, constant reward just gives the false assumption that your work is meaningful and part of your life.
There will be a time when you don't have no one giving rewards to you, and you will need to just keep ahead, doing something because YOU believe in it, not because someone gives you free candy.
At the same time, that's also why social networks and community sites have "karma", to engage people in interesting discussion, with the promise of karma (or, acceptance of the group).