A brief history of ad blocking shows it's not a new problem
econsultancy.com
econsultancy.com
From the article: Despite this, we also understand that advertising provides a valuable service in shaping and informing consumer behavior, accelerating our economy, and enabling wide consumption of low-cost or free products – such as apps or music – where costs are deferred with advertisements.
Ha ha ha! I will do ad blocking until I no longer control my local network or hardware! As blocking is part of info sec.