When George Clooney tells me he uses Nespresso coffee pods, I don’t entirely believe him. If I found out that he didn’t, I can’t imagine trying to take legal action against him.
But Chuck Norris endorsing a cryptocurrency? Should he be required to do due diligence on a client before doing paid advertising for them? That also seems unfeasible. Then what about the Kardashians advertising dieting pills? Supermodels advertising cosmetic surgery?
It seems the line is affected by the fame of the celebrity, the product being advertised, and exactly what it is they say.