We're professional curators. That means every restaurant review (and shops, hotels, etc) has been written by an actual human professional who's opinion we hope you trust (we're a little more upscale than Lonely Planet, but we have our hip moments). So in a way, we're the anti-UGC. When you have crowds of people, all the ratings become a noisey 3-4 stars. Including Burger King. That's why I think Fodor's content is a good alternative. We're in the travel space, not local, but, it's a refreshing alternative.
Oh, and all our apps are FREE.