I presume you have not experienced being an academic in recent years and having to deal with the expectation to sell your research on "Scientific Outreach Twitter". Now, technically neither have I, but I've worked alongside scientists for a couple of years who do.

Yes, it's kind of sad, but I feel more empathy for situation the author is in that leads to it. The actual papers themselves seem pretty solid from a surface reading as a non-expert, at least in terms of having clear explanations and easily verifiable results.