Having just fought a vendor for months to cancel a service - how do others not realize that long term the apple approach that builds trust will actually pay off?

We had three people working to get cancellation done. Customer service / billing / tickets / emails and more. It was ridiculous. The only person who could cancel was a salesperson we’d never worked with who would NOT respond to calls and emails. And we pay this vendor 75,000+!

Every time windows pro jams “search suggestions” and other crap in via notifications and elsewhere I just roll my eyes