How Your Company Can Build A Community on Twitter

twitip.com

9 pointspetercooper4 comments

The ratio between amount of users in my startup and twitter mentions of it is way over 1000:1.

Twitter is very far from mainstream.

The search/RSS advice is solid though - creating an RSS feed for search reults on your company name in both twitter and google is just plain common sense right there. Any ideas for other places where I need to create an RSS feed?

Depends on the focus and audience, I guess.

I have a Ruby blog with about 18000 subscribers and about 400 choose to subscribe via Twitter. Hardly a great percentage, but not bad. Another has 3600 subscribers and 400ish Twitter followers too which is much stronger.

I also have a new iPhone blog with about 1500 subscribers so far, but 250 extra on Twitter - so.. a very vocal audience is there if you're willing to engage.

That's what I am talking about - some computer types might use twitter, normal people don't. Unless you are building a product for programmers twitter is too niche and all this busy activity outlined in the article will be useless.

Great article. TweetDeck is certainly the best tool for managing community imo.

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